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Archive for May, 2009

In case you haven’t heard, Jeff Pulver has gathered 140 of the top social media characters and is hosting a conference to take a look at Twitter.  The conference is called the 140 Characters Conference (#140conf) and it is the characters that will define the event.  Make sure to take a look at them.  The conference will take place at: New World Stages in New York City on June 16/17.  I can’t wait!

the original scope of the event was to explore “the effects of twitter on: Celebrity, “The Media”, Advertising and (maybe) Politics”, the scope of the event has expanded and we will be covering these topics and a lot more. #140conf will be taking a look at twitter as a platform and will be taking a look at some of the industries which have been disrupted by the advent of twitter.” – 140 Characters Conference Website 

Also in case you haven’t heard, Jeff will be providing scholarships to 30 people who would like to attend but the cost is prohibitive.  This is how it works:

If you would like to apply for a “#140conf Scholarship”, please send me a message via email in 140 words or less on “Why YOU would like to attend #140conf.” Extra consideration will be given to those people who also post their entry in their blogs and share a pointer to their blog post on twitter and include the #140conf hash tag.”

“This offer (has started) and will continue until each scholarship is awarded. The winners be awarded on an individual basis and access to the event is not transferable. It will be up to each respective winner to get to New York City to attend #140conf as travel costs are not included. I hope this scholarship program will provide access for a group of people who will benefit from the experience and who will contribute to the event.” – Jeff Pulver

So this is why I want to attend in exactly 140 words:

Over the past six months I’ve become fascinated by how social media, especially Twitter, has changed the traditional power dynamics between individuals with power and those without, as well as, between customer groups and companies.   It seems that this has given the” little guy” a much greater sphere of influence and companies need to pay attention.
Like many others, the economic turmoil has hit me and my family very hard.  This is the time in my life that I need to make a change and I have thrown myself head first at social media.  I see tremendous opportunities for companies and orgs to use social media to build stronger relationships with their audiences and very few are doings so effectively.  I hope to come away from the conference with a deeper understanding that I can use to build my business.

Over the past six months I’ve become fascinated by how social media, especially Twitter, has changed the traditional power dynamics between individuals with power and those without, as well as, between customer groups and companies.   It seems that this has given the” little guy” a much greater sphere of influence and companies need to pay attention.

Like many others, the economic turmoil has hit me and my family very hard.  This is the time in my life that I need to make a change and I have thrown myself head first at social media.  I see tremendous opportunities for companies and orgs to use social media to build stronger relationships with their audiences and very few are doings so effectively.  I hope to come away from the conference with a deeper understanding that I can use to build my business.

Good luck to everyone and hope to see you there.  It looks like #140conf is going to ROCK

 Tweet about this with me at: http://twitter.com/andrewmueller and use the #140conf hashtag

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Everyone who has used Twitter for more than a couple weeks has surely seen, and likely participated in, #followfriday — Don’t!    The once productive and effective way to recommend to people to follow has turned into an unsustainable self promotional orgy that is clogging the arteries of twitter.   Although this has been percolating in my mind for some time, Seth Simonds opened my eyes with his blog post, Out With #FollowFriday, In With Connected Communities

As Seth points out, one of the problems with #followfriday is that so many people recommend others for the sheer goal of receiving a reciprocal recommendation, I’m guilty!  This has resulted in a significant increase in number of #followfriday tweets, as well as, a great deterioration in their quality.  #followfriday recommendations now compete with each other and it has become very difficult to identify recommendations that would bring value to your twitter experience.  In effect, what once helped us increase the quality of our networks has become a tool to simply increase the quantity of followers.   People add as many as then can regardless of the effect upon the greater experience, as if the quantity of followers signifies their importance.   Well, I tell you it does not.   It also does not signify your ability to mobilize your network to achieve any specific result.  The key to both these things is building a network of quality followers who engage and take action for things in which they believe.  I guarantee taking this approach will provide you with a richer more manageable Twitter experience and allow you to provide more value to your followers.

I will take the following approach to recommending people that I believe will add value:  I will tweet whenever I interact with an individual that adds significant value and tell my followers why.   I will use #rec as the hashtag and will not recommend more than one person per tweet. I will also try not to recommend more than three people per day.  This will ensure the quality of my recommendations.

I hope that others will adopt a similar approach and share this with others so we can all build more sustainable high quality experiences and interactions.  If you like this approach, tweet about it so others will know.  You can also tweet with me @andrewmueller about this.

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